Social Media seminars

Social Media seminar . . . experts present best practices and strategies The San Diego chapter of the International Association of Business Communicators (IABC/SD) is hosting a two-part Social Media seminar with experts in the field to present effective strategies and practices to event attendees. WHAT: September 24: Part One: Social Media Case Study Examples - Southwest Airlines Speaker: Paula Berg, Manager of Emerging Media, Southwest Airlines Through real-life case studies from recent years, Paula Berg will show how Southwest Airlines has effectively used Social Media tools such as the award-winning corporate blog, Nuts About Southwest, as well as Twitter, YouTube, LinkedIn, and Facebook to make, manage and maintain successful online communities. She will also share lessons Southwest has learned along the way. October 28: Part Two: Seven Steps to an Effective Social Media Strategy Speaker: Linda Zimmer is CEO of MarCom:Interactive, organizational strategies and education at the intersection of new media and digital behaviors Linda Zimmer will share seven essential steps needed to create the right strategy to drive any social media initiative. By doing this, attendees will know what's most effective . . . Facebook, Twitter, LinkedIn . . . or something better. Zimmer will also share resources on setting social media policy and ways to measure social media efforts. WHEN & WHERE: Thursday, September 24: Part One: Social Media Case Study Examples - Southwest Airlines Wednesday, October 28: Part Two: Seven Steps to an Effective Social Media Strategy Both events will be held from 11:30 am to 1:00 pm at the UCSD Extension in Sorrento Valley, 6926 Lusk Blvd., 1st floor. Lunch is included. COST AND REGISTRATION: Save money and register for both events at http://sandiego.iabc.com For one event only, $30 for members, $40 for non-members. For both events, $50 for members, $70 for non-members. About IABC-San Diego IABC-San Diego was founded in 2003 and currently has more than 100 members and additional participants. From corporate communications and public relations, to marketing, design and employee relations, IABC-San Diego has a profound impact on the practice of business communications and the careers of its members. IABC provides internationally-recognized professional development, networking opportunities and accreditation resources, while inspiring, developing and empowering its members to ?Be Heard.? For more information on participating with IABC, visit http://sandiego.iabc.com/.